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The initial focus was on improving the performance of Google Ads and Meta, with greater attention to booking intent, profitability and campaign efficiency.","text",{"type":112,"attrs":119,"content":120},{"textAlign":55},[121],{"text":122,"type":117},"But the opportunities extended beyond paid media.",{"type":112,"attrs":124,"content":125},{"textAlign":55},[126],{"text":127,"type":117},"We expanded our efforts into conversion rate optimization, email marketing and internal marketing capabilities. By connecting these disciplines, we helped Zoover improve performance across multiple stages of the customer journey.",{"type":112,"attrs":129,"content":130},{"textAlign":55},[131],{"text":132,"type":117},"The objective was to create a more effective and sustainable approach to digital growth.","From marketing performance to business growth.","Overview","caseRichTextSection",{"_uid":137,"body":138,"title":169,"anchor":170,"component":135},"ef153459-538c-484d-b007-006caccab6a3",{"type":108,"attrs":139,"content":140},{"backgroundColor":55},[141,146,151,156,161],{"type":112,"attrs":142,"content":143},{"textAlign":55},[144],{"text":145,"type":117},"As Zoover developed into a booking platform, its digital marketing approach needed to support a stronger commercial focus.",{"type":112,"attrs":147,"content":148},{"textAlign":55},[149],{"text":150,"type":117},"Generating traffic and reaching large audiences was no longer enough. 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